Hyundai Starts Sales of Fuel-Efficient Hybrid to Rival Prius

  • Carmaker showcases Ioniq hybrid vehicle in South Korea
  • Hyundai needs more electrified vehicles to meet economy rules

Hyundai Ioniq hybrid vehicle.

Source: Hyundai Motor Co.
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Hyundai Motor Co. began sales of its most fuel-efficient gasoline-electric hybrid as part of efforts by the South Korean automaker to meet increasingly stringent global standards.

The Ioniq compact starts from 22.9 million won ($19,130) in South Korea and will be as much as 40 percent more efficient than its existing hybrids with a local fuel-economy rating of 22.4 kilometers/liter. Hyundai said the car will go on sale in the U.S. in October and boast better mileage than Toyota Motor Corp.’s new Prius.