Pursuits

How the Queen of Home Shopping Does Christmas

Joy Mangano, inspiration for David O. Russell's new movie, is ready to move beyond the Miracle Mop.

Joy Mangano

Photographer: Tina Tyrell for Bloomberg Businessweek

Four days after Thanksgiving, Joy Mangano’s home is fully decorated for Christmas, down to the little wreath on the front grille of her car. Originally designed by Stanford White, the stately, rambling house has been added on to over the years, and it now has more than 40,000 square feet and 13 bathrooms. Besides her adult children—Christie, Bobby, and Jackie—and her company—Ingenious Designs, of which she’s the founder and president—and her products, the house is Mangano’s pride and joy.

Inside, the merchandise that’s made Mangano the biggest star on HSN is everywhere: There’s a pair of Joy Readers folded neatly on a coffee table near the enormous Christmas tree; there are a few guitars from her collection with country singer Keith Urban propped up near the piano; and there’s at least one bundle of Forever Fragrant scent sticks in every room. “I love product,” she says. “I see the world through product.”