Why Your ‘All Natural’ Syrup Probably Isn’t
Brands are racing to keep up with consumer demand for more authentic food.
This article is for subscribers only.
Log Cabin All Natural Table Syrup has no artificial flavors or colors, nor does it contain preservatives or high-fructose corn syrup. It’s sold in a traditional jug similar to those used by many Vermont maple sugar makers, complete with a picture of a snow-covered log cabin on the label evoking the woods of the Green Mountain State.
But while Log Cabin All Natural Table Syrup may indeed be “natural” and “authentic,” as the jug suggests, it isn’t maple syrup, despite the best efforts of its marketers to suggest otherwise. (The top ingredients are brown rice syrup, water, and sugar.)