Google Will Tell Us What We’re Thinking

Its real-time trending data is a window into the national state of mind.
Photographer: David Paul Morris/Bloomberg

Traditionally, the only way for campaigns to know what voters thought was to ask them. This year, Google is turning the tables, by publicizing the questions Americans are asking about candidates. “The data gives you incredible insight,” says Simon Rogers, data editor at Google News Lab.

Top questions on Google about 2016 candidates on Nov. 4