Move Over Honey Boo Boo. Here Comes Honey Badger Television
- NFL Players Association gets into television content game
- ACE Media partners include Derek Jeter's Players' Tribune
Arizona Cardinals safety Tyrann Mathieu, aka the Honey Badger.
Photographer: Christian Petersen/Getty ImagesThis article is for subscribers only.
If the NFL Players Association gets its way, the Honey Badger will be competing with Honey Boo Boo for television ratings.
Keen to leverage what it deems an insatiable appetite for sports, the players association is getting into the content business. Its new media company, Athlete Content & Entertainment, or ACE Media, will produce scripted and unscripted series, animated programs, short-form content and audio. Among the NFL players ACE has high hopes for is Arizona Cardinals safety Tyrann Mathieu, aka the Honey Badger, who last month generated media buzz scooping free ice cream at an Arizona Cold Stone Creamery.