As Not Seen on TV: Wal-Mart Dials Back Ads in Low-Price Push
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Wal-Mart Stores Inc. is scaling back TV advertising, newspaper circulars and in-store displays in an effort to refocus on everyday low prices, even as major suppliers complain the move is harming sales.
The retail giant asked vendors earlier this year to stop mentioning its name in their ads, urging them to direct resources toward cutting prices instead. The idea is if suppliers spend less money promoting their products, they can pass the savings on to Wal-Mart -- and its shoppers.