The Father-Daughter Team Behind the Vegan Condom

Every day at work, Meika Hollender talks with her dad about sex. It’s been happening since last July, when they started selling Sustain, a fair-trade, all-natural condom company. “There are times when I’ll suggest a product, and it’s, like, ‘Let me tell you why this is useful,’ ” she says. “It can get a little awkward.”

Her father is Jeffrey Hollender, the co-founder and former chief executive officer of Seventh Generation, the largest environmentally friendly paper and home-cleaning company in the U.S. For more than two decades, green condoms have been his white whale: “Do you remember back in the 1990s when Save the Rainforest was popular?” he asks. “At the same time, AIDS was in the news a lot, and I thought, Why not combine the two causes and make Rainforest Rubbers?” He approached Seventh Generation with the idea, but his senior management team decided it was too risqué.