Economics
How Business Can Change Cuba
Raúl Castro’s slow-motion reform of the island’s sclerotic economy may be the surest way to democratize the nation
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Yamina Vicente has lived in communist Cuba her whole life. But it didn’t take her long to learn one of capitalism’s handier skills: creating market demand.
Baby showers were practically unheard of in Cuba until last year, when Vicente started an event planning company called Decorazón. She learned about the gift-giving parties from American women visiting Cuba, then persuaded some of her clients in Havana to throw their own.