How Kim’s Half-Sister Kylie Became the Most Influential Kardashian

The ultrafamous Kardashian clan is seeing upheaval in terms of power and influence. To most of the general public—those without a permanent bookmark to TMZ.com—Kim Kardashian is the most well-known sister. Even her involvement in a silly iPhone game brought in $200 million. But Kim’s fashion influence among young women is quickly trailing off, losing steam to her youngest two sisters.

Kylie and Kendall Jenner—Kim’s teenage half-sisters—are the children of mom Kris Jenner and Olympic gold medalist Bruce Jenner. Kendall is a professional model, with several magazine covers and runway appearances. And yet 17-year-old Kylie is actually more influential among teenage consumers.