Fiat's Sergio Marchionne Is a Savvy Dealmaker—but Can He Sell Cars?
Fiat’s trans-Atlantic merger is a testament to savvy dealmaking. Now the automaker needs to sell cars
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On a gray Tuesday morning, Sergio Marchionne takes one of his half-dozen Ferraris—a black Enzo—for a spin around Fiat’s high-speed test track near the village of Balocco, 40 miles east of Turin, Italy. “When you’re pissed off, there’s nothing better than this,” Marchionne, the chief executive officer of Fiat and Chrysler Group, says as he pushes the car from a comfortable 120 mph to something over 200.