Pursuits

Tim Cook Q&A: The Full Interview on iPhone 6 and the Apple Watch

Cook on Sept. 9 in Cupertino, Calif.Photograph by Marcio Jose Sanchez/AP Photo

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By Brad Stone and Josh J Tyrangiel

September 19, 2014 at 9:58 AM UTC

This article is for subscribers only.

Tim Cook was jubilant. It was Sept. 10, a day after the introduction of the iPhone 6 and Apple Watch at the Flint Center in Cupertino, Calif., and Apple’s chief executive officer couldn’t have been happier about reactions from the audience and the media. Cook sat down for an hour-long chat with Bloomberg Businessweek’s Josh Tyrangiel and Brad Stone. The following transcript has been lightly edited.

How do you think you did at the event yesterday?