Pursuits

Eyebrow Makeup: How to Get Your Brows in Shape

Eyebrow makeup is thriving. How to get your brows in shape

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September 18, 2014 at 7:47 PM UTC

This article is for subscribers only.

This article is part of the September 22, 2014 issue of businessweek.

Eyebrow Makeup: How to Get Your Brows in Shape — **Maintenance Musts:** (Clockwise, from top) Fill in spotty patches with the **Ramy perfect brow wand** *($28)*. Never color outside the lines. **MAC’s longwear waterproof brow set** *($26)* will keep the look in place. Keep stray hairs tamed with this **Too Faced brow brush** *($26)*.Photograph by David Brandon Geeting for Bloomberg Businessweek

Inspired by the bold, thick brows of supermodels such as Cara Delevingne and Hilary Rhoda, U.S. sales of eyebrow makeup—including pencils, gels, and powders—are up 33 percent this year, to $132 million. Here, a primer to arches that will get you noticed (in a good way).