Pursuits

SwivelCard, a USB Business Card

A business card with a brain can be customized for different recipients

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By Belinda Lanks

September 11, 2014 at 8:50 PM UTC

This article is for subscribers only.

This article is part of the September 15, 2014 issue of businessweek.

Innovator: Andrew DePaula
Age: 41
President and chief executive officer of IntelliPaper, a five-year-old startup in Spokane, Wash.

Form and function: The SwivelCard, a business card that doubles as a USB device, can be customized for different recipients. An architect can steer a prospective client to her website of commercial projects and send another to her portfolio of private homes.