Pursuits

Lechal: Smart Sneakers That Tell You Where to Go

Lechal shoes tell you where to go

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By Belinda Lanks

August 7, 2014 at 10:15 PM UTC

This article is for subscribers only.

This article is part of the August 11, 2014 issue of businessweek.

Innovator: Krispian Lawrence and Anirudh Sharma
Age: 30 and 28
Co-founders of three-year-old Indian startup Ducere Technologies.

Form and function: Lechal is footwear that sends and receives Bluetooth signals, giving wearers detailed analyses of their physical activity. The sneakers guide runners along their routes and help keep them from slacking off.