Eta Speedbike: Fast Enough for the Highway

Designing a bike that’s fast enough for the freeway

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By Danielle Muoio

July 31, 2014 at 9:30 PM UTC

This article is for subscribers only.

This article is part of the August 4, 2014 issue of businessweek.

Innovators: Cameron Robertson and Todd Reichert
Ages: 27 and 32
Co-founders of AeroVelo, a 13-engineer design shop in Toronto

Form and function: A bicycle aerodynamically designed using algorithms to minimize drag so the bike can travel as fast or faster than a car on the highway.