Microsoft Xbox Looks for Do-Over With Gamers as Sales Trail Sony

For Microsoft Corp., this year’s Electronic Entertainment Expo, the video-game industry’s annual conference, looks like a do-over.

Missteps over the past 12 months, from pricing the new Xbox One $100 above Sony Corp.’s PlayStation 4 to a rollout that gamers said slighted them, let the $399 PS4 grab the early lead. With Microsoft and its game unit under new leaders, the Redmond, Washington-based company is pivoting back to attract loyal players with fresh titles and a lower-priced model that goes on sale June 9, the day the company makes its E3 presentation in Los Angeles.