Stop Explaining Things: On Supercommunicator by Frank J. Pietrucha

The best piece of advice in Frank J. Pietrucha’s book, Supercommunicator, does not come from Frank J. Pietrucha. It comes from Albert Einstein in the form of a well-known quote relayed to the author by Vint Cerf, an Internet pioneer: “Everything should be made as simple as possible, but not simpler.”

Supercommunicator, subtitled Explaining the Complicated So Anyone Can Understand, is certainly as simple as possible. It’s written in clear, uncomplicated sentences. It focuses on helping communication professionals—or anyone who communicates on the job—hone their message for maximum impact. It contains advice such as “The more information you have about your audience, the greater your chances are for successfully reaching them with a meaningful message.”