Caspersleep.com Wants to Sweeten Your Dreams

We spend a third of our life asleep, but Philip Krim, 30, thinks most people are doing it badly. “Quality sleep ties to happiness, job satisfaction, being better in relationships,” he says. “Yet no brand comes to mind when you think of sleep.” He wants Caspersleep.com, his mattress startup, to win the night.

Since April, Krim and four co-founders have sold one type of bed, a memory-foam core with a latex top, which arrives via UPS or Uber in a mini-fridge-size box. The mattress, which I tried for two weeks, has the squishy embrace of a Tempur-Pedic bed. The latex foam stays cool, and the whole thing offers enough bounce for a bored kid. It’s shallow yet provides firm support. At $850 for a queen, Casper isn’t cheap. But the materials are U.S.-made, and similar beds at Sleepy’s and other chains cost up to $4,000.