Portable Drinks: Five Tasty Innovations
Liqs
Premade shots are for college kids, but this New York company plans to woo adult drinkers with premium liquor and flavors such as Tequila Cinnamon Orange and Vodka Lychee Grapefruit. The drinks were created by co-founder Harley Bauer, who made his money off the cupcake trend as a co-founder of Crumbs Bake Shop. Liqs, which was started with $400,000, plans to sell 10,000 cases by yearend. Try: The Vodka Cucumber Lime, fresh and not too boozy. Perfect for: The back nine. $9.99 for a three-pack.
Dos Equis Dos-A-Rita
Parent company Heineken introduced the Dos-A-Rita shortly before Cinco de Mayo in 2013 to compete with Anheuser-Busch InBev’s Bud Light Lime-A-Rita, a margarita-flavored malt beverage created in 2012. Dos Equis says the brew sells well—though it trailed the 500,000 barrels of Lime-A-Rita sold so far by InBev, which introduced several spinoffs (Straw-Ber-Rita, Mang-O-Rita, and so on) this year. The Dos-A-Rita is less cloying; it’s sweetened with agave and uses crisp Mexican lager as a base. Try: The cute 8-oz. can. Perfect for: Corporate grillouts. $2.69 for a 24-oz. can.
