Google’s Search Changes Send RetailMeNot Shares Tumbling
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Google Inc. is trying to push out spammy sites from its search results, and RetailMeNot Inc.’s stock is paying the price.
RetailMeNot shares plunged a record 19 percent today after a report said that recent changes in Google’s search algorithm made results leading to the Web couponer 33 percent less visible. Searchmetrics, a provider of digital-marketing software, wrote a list of the winners and losers, with RetailMeNot as one of the biggest losers.