Twitter Punished After Whipsawing Wall Street Over Value
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Twitter Inc. is getting punished by investors after whipsawing Wall Street over how to value its business.
The San Francisco-based microblogging service, which makes money from advertisements, said at the time of its initial public offering in November that its user growth was paramount. Now Twitter insiders say a more important metric is the reach and impact of the short messages that people send through the service -- and the value of the ads embedded in the tweets.