Bubble Wrap: Sealed Air's Still Popping After All These Years
A plastic packaging has enduring appeal and hardly any competitors
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Rohn Shellenberger, the business manager of Sealed Air, knows his company’s trademark product has wide appeal. Who doesn’t love popping Bubble Wrap? “It doesn’t matter if you’re 103 or 3 years old,” Shellenberger says. “Dogs and cats love it, even parakeets.”
On Jan. 27 the world will celebrate the 14th Annual Bubble Wrap Appreciation Day. In advance of the festivities, fans submitted more than 2,000 Bubble Wrap-inspired videos, featuring everything from rhythmic pop-inducing dance routines to a bike designed to unspool and run over a carpet of the bulbous plastic. On the big day, the company will nominate one of three finalists for induction into the Bubble Wrap Hall of Fame. The winner will take home a bale of the stuff.