Honda and Harley Pitch Smaller Bikes for Less Badass Riders

To woo a generation that’s increasingly uninterested in owning a car, motorcycle manufactures are investing in new and expanded lines of middleweight motorcycles, pitching them as cheaper, more fuel-efficient, and unquestionably cool ways to get from A to B. Honda Motor has been particularly aggressive, with three new models that start at $5,799 and claim up to 65 miles per gallon—67 percent more than a Honda Civic.