SoftBank Eyes Games to Music Deals as Handsets Lose Cachet

SoftBank Corp., the Japanese wireless carrier involved in more than a dozen deals the past year, wants to acquire makers of games, music and videos as it tries to generate more revenue from smartphone users.

SoftBank plans to offer exclusive and prioritized content to differentiate itself from rivals selling Apple Inc.’s iPhone and other high-end handsets, Yoshimitsu Goto, general manager for finance, said in an interview yesterday. NTT Docomo Inc., Japan’s largest mobile carrier, began offering the iPhone in September to keep pace with SoftBank and KDDI Corp.