Pursuits
Get Ready for the Surge of Cheap Tablets
Low-cost parts open the way for alternatives to Apple and Samsung
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Apple, Amazon.com, and Google have a secret: Cutting-edge tablet parts may be pricey, but pretty good ones are getting cheap. You wouldn’t know it from those companies’ latest tablet launches, all of them well above $200. The new retina display-equipped iPad Mini 2 goes for $399. Phil Schiller, Apple’s vice president for product marketing, says his company isn’t interested in devices priced below $200. “We think there are two markets, the iPad and everything else,” Schiller says.