China's Great Wall Motor Is Built on SUVs
Great Wall Motor’s founder wants to create China’s first global car brand
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Wang Jiangwei spent last summer sweating through a month of military drills—everything from marathon runs to rigorous calisthenics—conducted by Chinese People’s Liberation Army instructors. But Wang isn’t a soldier; he’s a researcher at Great Wall Motor. The training program is a creation of Great Wall’s quirky founder, Chairman Wei Jianjun, who has built China’s biggest maker of SUVs with a leadership style that stands out for its emphasis on discipline and frugality usually more common to the military.