Product Test: Taking the Pizza Plunge With NeverWet
This article is for subscribers only.
Almost two years after the original NeverWet video went viral, the miraculously creepy water-repellant coating is finally available for all your superhydrophobic needs.
NeverWet was an accidental invention, as you might recall, a product originally created in 2008 at Ross Technology as a way to prevent steel corrosion. After the research team noticed its captivating effects, the chemical was repurposed and repackaged for consumers. Ahead of its Home Depot debut, a second NeverWet ad aired—and flopped. Ironically, in a slickly produced ad the result of the spray apparently looks too much like special effects to recapture the imagination of the Internet.