Microsoft Craters on the Surface

Photograph by Timothy A. Clary/AFP via Getty Images
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Microsoft’s recent wave of promotions and deep discounts for its Surface RT tablet, the company’s first big push into hardware, led to speculation that it was close to releasing a new version. Turns out the reason was even simpler: Nobody’s buying the thing.

In its exceptionally bleak earnings report yesterday, Microsoft took a stunning $900 million writedown on inventory for the Surface RT, which launched in October, starting at $500 ($600 for double the storage capacity). On Sunday, the company knocked $150 off both models; Mark Hachman’s back-of-the-envelope math ballparks the unsold inventory at 6 million tablets, compared with maybe 1.8 million sold. This is after a June promotion that offered the device to schools and universities for as much as 60 percent off.