Dell Bets Its Future Lies in Business Computing

The PC giant bets its future lies where it’s unproven and late
To win over businesses, Dell will need to spend heavily to retrain his sales force and keep up with rivalsPhoto illustration by 731; Getty Images(5)

Michael Dell has described his proposed $24.4 billion leveraged buyout of Dell as the best way his company can buy time to move beyond bare-bones PCs and into the $3 trillion market for services and products such as servers, network switches, storage gear, and software. “Dell is really evolving toward the ability to provide end-to-end solutions for our customers,” he told NPR on March 11. Trouble is, IBM has already made that transition, and other competitors are further along, including Hewlett-Packard, Oracle, EMC, and Cisco Systems.

In the iPad and smartphone era, Dell’s core business is fading. Desktop and notebook PC sales fell 8.2 percent in the fiscal year ended Jan. 31, including a 20 percent drop in the fourth quarter from a year earlier. Dell’s model is so broken the company plans to downplay build-to-order PCs, the signature innovation that helped make Dell the top-performing stock of the ’90s. PC group Vice President Sam Burd says his unit will soon encourage customers to choose from a handful of preconfigured models.