Ron Johnson on the Progress of His J.C. Penney Remake

The chief of the department store chain gives a tour of a test store
"I thought people were just tired of coupons"Photograph by Thomas Prior for Bloomberg Businessweek

Johnson, who previously ran Apple’s stores, is sticking with his retail pricing revolution after a widespread backlash. He shows Diane Brady a mock storeBloomberg Terminal in Dallas.

When you were approached about the job, did you visit some JCPenneys?
Well, I have been in JCPenney quite a bit. When I go into Apple stores, you’re walking through malls. You’re always looking at the competition.