Max Wolff on the Design of the Lincoln MKZ
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Wolff has just finished designing his first Lincoln, the MKZ sedan, out this fall. He shows Keith Naughton around Lincoln’s new Dearborn (Mich.) design studio.
Why is it important to have this studio? How will it help you design better cars?
Getting the entire creative team together is important. It allows more of those creative moments where people run into each other and strike up a conversation and then ideas bloom from that.