Kazuo Hirai on Where He's Taking Sony
The new chief is focusing on restoring innovation, consolidating operations, and "getting Sony back into a growth mode"
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Sony had posted four years of losses when Hirai became CEO in April, taking over from Sir Howard Stringer. He talks with Bryan Gruley about developing products that move customers emotionally and why making TV sets still matters.
I’m going to start with a hard question: Are you having fun?
You know—it’s been less than four months into the job. I try to get out to the field as much as possible. I spend time with the employees as much as possible, as opposed to just being in the office in Tokyo. [There are] a lot of challenges, but I think that we have a good management team. Overall it’s been very exciting and very fulfilling. So am I having fun? Absolutely.