BusinessweekHow to Succeed as a Campaign Talking HeadFacebookXLinkedInEmailLinkGiftExpandParrot: AlamyFacebookXLinkedInEmailLinkGiftGift this articleContact us:Provide news feedback or report an errorConfidential tip?Send a tip to our reportersSite feedback:Take our SurveyNew WindowFacebookXLinkedInEmailLinkGiftBy Elizabeth DwoskinJanuary 6, 2012 at 12:43 AM UTCBookmarkSaveLock This article is for subscribers only.This article is part of the January 9, 2012 issue of businessweek.Chevron RightAspiring campaign pundits, here’s how to bloviate with the best.