In Rolapp’s two decades at the NFL, where he rose to become chief media and business officer, he was a key figure in quadrupling the league’s annual revenue to
more than $23 billion. He led negotiations for its
11-year, $110 billion bundle of TV rights deals in 2021, when the NFL re-upped with broadcast partners at CBS, ESPN, Fox and NBC, and added
newcomer Amazon.com—cementing its place as the preeminent American sports league while also beginning the transition to a streaming economy.
Rolapp
started his new job in June, joining the PGA Tour in a delicate moment for professional golf. As the NFL was becoming a ratings juggernaut over the past 20-plus years, the tour’s singular force was Tiger Woods. With Woods turning 50 later this year and frequently sidetracked by injuries, the tour
can no longer rely on his magnetism. Rolapp will have to find a way to keep golf relevant without him.
At the same time, he’ll have to navigate a potential merger with LIV Golf, the Saudi-backed rival circuit that started in 2021 and lured away some of the game’s top names, including Jon Rahm and Phil Mickelson, with nine-figure contracts. In June 2023, LIV and the PGA Tour
announced they’d reached a
framework agreement for a merger, but the deal has
since stalled over disagreements on player pay and competitive structure.
Last year a group of investors calling themselves the Strategic Sports Group, led by owners John Henry (Boston Red Sox, Liverpool), Steve Cohen (New York Mets) and Arthur Blank (Atlanta Falcons),
agreed to inject $3 billion
into the tour to boost player pay under a new equity-sharing program. Henry and his fellow billionaires, who helped pick Rolapp for the newly created role of chief executive officer, are counting on him to broker a peace with LIV and use the NFL playbook to make watching golf a routine part of Americans’ weekends. “Working in the sports business as long as I have, sometimes it’s not that complicated,” Rolapp said in his first
public comments after taking the job. “If you think, ‘What’s best for the fan?’ it’s usually best for everybody involved. So I think we’re going to keep that mindset here.”
—Ira Boudway