Cheryl Wischhover

Freelance Reporter

Latest

How Gen Alpha Stardom Became Big Business

How Gen Alpha Stardom Became Big Business

Salish Matter is a YouTube sensation, Sephora success story and coming soon to a streaming device near you.

February 17, 2026

February 17, 2026

How Gen Alpha Stardom Became Big Business

Salish Matter is a YouTube sensation, Sephora success story and coming soon to a streaming device near you.

How Gen Alpha Stardom Became Big Business

November 14, 2025

November 14, 2025

Inside the Audacious Company Knocking Off Famous Beauty Brands

MCo’s business is proudly built on dupes of Estée Lauder, Fenty and the rest of the makeup aisle.

Inside the Audacious Company Knocking Off Famous Beauty Brands